Freelance Performance Marketing Creative Strategist
Superside is looking for an experienced Performance Marketing Creative Strategist on a freelance basis. Your role will sit at the intersection of brand creative strategy and paid social performance. The ideal candidate will be someone who has operated at this intersection before, ideally from inside a brand's own marketing team.
What You'll Do
- Advise on current paid social trends — formats, platform shifts, and what's working now versus six months ago.
- Recommend channel strategy — where and how brands should show up across paid social.
- Adapt big brand campaigns for paid — determine what changes, what gets cut, and what gets re-shot or re-cut for feed vs. story vs. in-feed native.
- Improve how creative teams get briefed — tighter, more performance-informed briefs that still protect brand integrity.
- Advise on testing and creative automation — structure creative testing at scale (variants, hooks, iteration speed) without it becoming chaos.
What You'll Bring
- Creative or content strategy background with hands-on paid social experience (Meta, TikTok, Google Display, YouTube) — you speak both languages fluently. Not a strategist who hands off to media, and not a media buyer dabbling in creative.
- In-house experience at a brand, not agency-only — you've operated close to the business and the numbers, not at arm's length through an agency model.
- A track record of owning or heavily influencing paid social creative strategy — not just executing against someone else's brief. We're looking for evidence of ownership, not just production.
- Experience producing hundreds of ads per month — confirmation that you've operated at real scale, not boutique volume.
- Comfort being both strategist and translator — you can talk brand with a CMO and shot lists with a creative team, sometimes on the same day.
Who Thrives Here
You've sat inside a brand's marketing org and felt the tension between "this needs to look right" and "this needs to perform" — and you've built the muscle to resolve that tension instead of picking a side. You can look at a hero campaign asset and immediately see the six ways it needs to fragment for paid social, and you can sit across from a creative team and turn "the CTR is soft" into a brief they can actually act on.
Interested candidates should be prepared to speak to specific campaigns they've owned end-to-end — from creative strategy through paid social execution and iteration
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Lead Creative Strategist (Performance Marketing)
Superside is hiring a Creative Strategist, Performance Marketing to lead the strategic thinking behind our clients' highest-volume, highest-velocity creative programs. You'll sit at the intersection of data and creative, turning performance signals from paid social, OOH, and programmatic campaigns into sharp, testable creative direction — while acting as a trusted strategic partner to the clients whose business results depend on it. You'll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you'll be the person both the client and the creative team turn to when they need to know not just what to make next, but why.
Qué harás
- Senior Behavioral Economics Designer con más de 5 años de experiencia aplicando principios de economía del comportamiento para diseñar soluciones que influyan positivamente en la toma de decisiones de los usuarios.
- Especializado en identificar sesgos cognitivos, patrones de comportamiento y motivaciones profundas, traduciendo estos insights en estrategias de diseño que impulsan comportamientos deseados, siempre bajo principios de ética, transparencia y diseño responsable.
- Trabaja de manera colaborativa con equipos de UX, Producto, Data y Research, transformando hallazgos conductuales en intervenciones concretas como nudges, arquitectura de decisiones (choice architecture), dinámicas de motivación, diseño persuasivo y experimentos controlados que optimizan la experiencia del usuario y los resultados del producto.
Requisitos
- Formación en Psicología, Economía del Comportamiento, Ciencias Cognitivas, Sociología, Diseño o áreas afines.
- Dominio de frameworks conductuales como COM-B, Fogg Behavior Model, MINDSPACE, EAST y Prospect Theory.
- Conocimiento profundo de sesgos cognitivos, heurísticas, motivación y procesos de toma de decisiones.
- Capacidad para traducir insights psicológicos en soluciones estratégicas de producto y experiencia.
- Experiencia diseñando e implementando experimentos A/B y pruebas conductuales.
- Conocimientos sólidos en UX, research, design thinking y diseño de interacción.
- Fuerte capacidad analítica, interpretación de datos y storytelling basado en evidencia.
- Excelente comunicación para traducir conceptos conductuales complejos a stakeholders no técnicos.
Beneficios de trabajar juntos
- Contrato a término indefinido.
- Plan Carrera.
- Medicina prepagada 100% para ti.
- Horario de lunes a viernes.
- Salario a convenir de acuerdo con tu experiencia.
- Beneficios extralegales diferenciales (Concilia days: compromisos familiares, académicos, christmas days, mudanza, cumpleaños).
- Movilidad internacional.
- Clases de idiomas y certificaciones técnicas.
- Gran ambiente de trabajo, ¡nuestros equipos lo hacen posible!
- Estabilidad y proyección de futuro a través del plan de desarrollo profesional.
- Serás parte de una empresa dinámica en constante crecimiento.
- Participarás en proyectos con tecnologías de vanguardia.
- Formarás parte de un amplio equipo joven, multifuncional y autónomo de profesionales de alto nivel.
¿Compartimos el mismo ADN?
- Eres flexible y orientado/a a un propósito.
- Tienes una mente creativa e innovadora.
- Te sientes seguro/a y disfrutas de lo que haces.
- Eres autónomo/a y con iniciativa.
Acerca del equipo
Somos una empresa global de transformación digital con un equipo de más de 4.900 expertos en 26 países de Europa, América y Asia que trabajan juntos para poner a las organizaciones a la vanguardia de la innovación, uniendo talento, conocimiento y tecnología. Nuestro enfoque se basa en una tecnología consciente que crea entornos positivos y oportunidades significativas, haciendo sencillo lo complejo.