Responsibilities

Plan and deliver marketing campaigns end to end, from audience research and creative ideas through to launch, follow-up and results, within agreed budgets.
Create engaging copy and visuals for social media, emails, website pages, brochures, presentations and short videos.
Manage LinkedIn and other relevant channels, website updates, SEO and email marketing; test paid campaigns to reach suitable business clients.
Build lead generation and nurturing journeys, capture enquiries accurately and coordinate follow-up with the commercial team.
Keep EQWIRE branding and messaging consistent across digital channels, sales materials and events, with accurate product claims and required internal approvals.
Organise exhibitions, client events and webinars: promotion, suppliers, logistics, branded materials, lead capture and post-event follow-up.
Develop partnerships, PR and co-marketing opportunities that introduce EQWIRE to relevant B2B audiences.
Own full cycle marketing.
Track qualified leads, conversion, campaign costs and contribution to the sales pipeline; report results to the CEO of EQWIRE and improve what is working.

Requirements

Bachelor's degree in Marketing, Business, Communications or a related field (or equivalent practical experience).
4–6+ years in B2B marketing, including at least 2 years running campaigns end to end with measurable lead or pipeline results.
Portfolio or examples of content created and leads or business results generated.

Previous experience in B2B fintech, payments, banking or financial services (strongly preferred).
B2B SaaS, or other regulated or technology-led B2B sectors, also considered.
Understanding of compliance-aware marketing, including accurate product claims and approval processes.

CRM and marketing automation: HubSpot, Salesforce or similar; email platforms such as Mailchimp, ActiveCampaign or similar.
Digital channels: LinkedIn organic and paid ads, Google Ads, SEO/SEM.
Website content tools (WordPress, Webflow or similar) and analytics (Google Analytics 4, Looker Studio or similar).
Design and content tools: Canva or Adobe Creative Suite; basic video editing.
Event and webinar management, including supplier coordination and lead capture.

Strong written and spoken English; confident copywriting; good eye for design and brand consistency.
Creative, energetic and proactive, able to turn plans into finished work and meet deadlines independently.
Data-driven: comfortable reporting on conversion, campaign costs and pipeline contribution.
Strong communication and stakeholder management with leadership and sales teams.

Reliability: official employment from the first day, bonuses, annual employee review (salary review or bonus, feedback on work results).
Stability: our clients are in different countries, so we are ready for any changes in the work of any country.
Development: many projects and products, which means growing expertise with different technologies, or even switching to completely new ones within the company.
Active corporate life: participation in thematic conferences and forums in our field of business, and corporate parties in the best restaurants of the city.
Comfort: offices are in different countries, and you can work from anywhere in the world.

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