About the Role
VaynerMedia is searching for a motivated, highly organised person to join the strategy team as a Post Creative Strategist. Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human-centric, culture-obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
The Post Creative Strategist role is our entry-level strategy position and is focused on identifying insights and developing creative strategies and briefs for a social-first approach to marketing.
What You'll Do
- Monitor brand social channels and relevant online conversations on an ongoing basis, looking for the highest-impact opportunities to engage (including proactively identifying conversations and communities that are strategically and creatively relevant for the brand)
- Actively listen on the brands you track, following every follower interaction: comments, responses, DMs
- Research and analyze brand and cultural trends and their relevance to our clients and creative campaigns
- Go beyond basic tracking to analyze and draw hypotheses, including providing a daily digest of observations and recommendations to produce creative briefs
- Use third-party tools to manage brand pages
- Read every comment across all social posts and respond to consumers across these channels, maintaining a consistent brand voice and using the opportunity to engage followers, probe for further insights, or advance brand goals
- Follow proper escalation systems, as needed, for followers with negative feedback
- Seek opportunities to insert the brand into social conversation, whether around relevant trending topics/news or by engaging with social influencers, celebrities and other brands
What You Bring
- College degree with a keen interest in brands, marketing and social media
- Bonus points if you consider yourself an expert in popular culture
- A social media "know it all" with experience working across a variety of platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
- Ability to combine creativity and analytics and convert them into a story
- Innate curiosity and the ability to adapt and be flexible, whether with new tools, platforms or processes
- Experience with social listening tools is a plus but not mandatory
- Experience putting together presentations in written form using Google Slides
- Strong writing and verbal skills in English and German
- Authorisation to work in Germany
What You Should Know About VaynerMedia
- Think "lab" and not "agency." We get excited about solving business problems, not creating advertising for the sake of making advertising.
- Our entrepreneurial DNA runs deep. We're willing to break rules, try new things, and test hypotheses if it means better understanding our craft.
- We believe 100% that brands can be built on digital platforms, and our model is built bottom up, flipping the traditional advertising model and process on its head.
- Our environment and pace feel much more like a start-up than most agencies.
