CPO

‍Newmindstart is an international edtech company in the health and conscious living space, operating across the US, UK, and Europe. We create courses focused on physical health, movement, and mental well-being — products that genuinely improve people’s lives.We are building one of the largest global projects in this niche — and we are already well on track. The company operates with a $1M+ monthly ad budget, has achieved 2–3x revenue growth over the past year, and is planning to triple spend again this year.300+ courses, a strong Meta channel, direct-response funnels, solid unit economics, and a high-performing team.Our goal is to become a top-5 global wellness edtech company within the next few years.

What you'll get

Scale — Millions of users are already here. You won't be building an audience from scratch—you'll be building a product worthy of that audience.Ownership — Full responsibility for product strategy across our platform, mobile apps, and new product initiatives.Speed — No unnecessary approvals or bureaucracy. If an idea makes sense, we test it, ship it, and scale it.Remote-first — Work from anywhere in the world under an international contract.Team — Join a high-performing, collaborative team with ambitious standards and a fast execution culture.Growth — Access to top product and AI tools, learning budget, and mentorship from experienced US market experts.

Responsibilities

• Elevate the core product to match the scale of our audience and the strength of our marketing.
• Define and execute the product strategy across the entire product portfolio.
• Build a strong product culture centered around customer research, data, and rapid experimentation.
• Drive Product-Market Fit for new initiatives while continuously improving existing products.
• Lead Product Discovery through Customer Development, JTBD, and user interviews to uncover real customer needs.
• Run fast experimentation cycles using MVPs, A/B testing, and data-driven decision making.
• Identify and strengthen the moments that create customer value—from first-time activation through long-term retention.
• Own engagement, habit formation, activation, monetization, and the core product metrics that drive growth.
• Oversee the entire product ecosystem, including the platform, mobile applications, user experience, and future products.
• Build, mentor, and grow a high-performing product organization, including Product Managers and product leaders.
• Partner closely with Marketing, Analytics, Design, and Engineering.

What we're looking for

• Experience as a CPO, VP of Product, or Head of Product in an international Health & Wellness company or a high-growth B2C subscription business with millions of users.
• Proven experience taking products from zero to Product-Market Fit.
• Track record of launching and scaling products in Tier-1 markets, particularly the United States.
• Deep expertise in Product Discovery, Customer Development, JTBD, product research, A/B testing, and product analytics.
• Experience building and scaling high-performing product teams and product culture.
• Experience building AI-first products or integrating AI into the product experience.
• A deep understanding of user behavior—what drives engagement, retention, and habit formation.
• A genuine passion for improving people's health and well-being through product.

How to apply:

Please include answers to the following:

• Tell us about a product you're most proud of. How did you take it from zero to Product-Market Fit, scale it to hundreds of thousands of users, and what product strategy made that possible?
• Describe your biggest product win. Share a specific example where you identified a growth or retention opportunity others had overlooked, made a high-impact decision, and delivered measurable business results.