The Role
We are looking for an AI-Driven Creative Marketing Manager to work on our subscription-based mobile app (B2C, Tier-1 market, web2app). The primary acquisition channel is META.
This is not a traditional managerial role where you assign tasks to a design team. It's an AI-oriented and "hands-on" position. You will work with both internal and 3rd-party AI-driven tools that help you quickly and efficiently manage and drive the creative process, featuring smart automation for scaling.
Responsibilities
- Operate various AI tools to generate ad creatives (static & video): curate the outputs, guide the generation process, and make necessary adjustments, taking an end-to-end approach from the initial idea to final creative production (no designers involved).
- Investigate target audiences, competitor strategies, and current market trends to uncover new creative openings.
- Translate experiment outcomes into fresh hypotheses and outline subsequent testing initiatives.
- Critically review, read, and verify the analytics, and make the final strategic decisions.
- Cooperate daily with the team to discuss acquisition results and business metrics, bringing new ideas and approaches to meet team goals.
Requirements
- Experience working with mobile apps and building creative strategies for their promotion at scale, specifically focusing on web2app flow and META.
- Experience in creating creatives from scratch and utilizing AI tools for generation.
- Strong understanding of metrics, analysis, and the ability to draw conclusions for further actions.
- Growth mindset and extreme flexibility: being open-minded and adaptable to a fast-changing environment is your primary soft skill.
- Hands-on attitude: you are ready to operate the tools directly, dig into the details, and manage the workflow with your own hands.
- Strong analytical mindset: the ability to process heavy analytics, spot trends, generate actionable insights, and validate AI-driven data.
- AI-oriented curiosity and a strong willingness to leverage AI tools to optimize and scale marketing processes.
Nice to Have
- A previous background in design on positions such as Graphic Designer, Motion Designer, or Marketing Designer (a strong plus).
- Experience in finding new funnels, launching new products to the market, and scaling an existing funnel or product as a whole (a huge plus).
Hiring Process
- Interview with HR
- Test assignment
- Interview with the team
What We Offer
- Very warm and friendly working environment and flexible working schedule.
- 20 days off, and 12 sick days paid by the company per year.
- Paid national holidays.
- Medical insurance and health protection programs (with COVID-19 and dental coverage).
- Continuous professional development and growth opportunities.
