About the company / Who we are
unfair.so helps AI startups launch and distribute on X (and soon linkedin, substack, and other platforms)
Stanley, beehiiv, FullStory, Stan, Smartlead and others have launched with us.
Under the hood, we’re building a platform with 1,000+ creators where brands can pick people based on who actually follows them, run the whole campaign, and turn engagement into leads.
What we’ll do
Own launches end to end. Onboarding call, launch angle, creator selection, creator briefs, coordination, activating the client’s own network, launch day, retro. Usually 2–3 launches a week.
Own the client. You’re their main person at unfair. Slack, calls, expectations, ideas, problems, good news, bad news.
Come up with the angle. A client gives you a product and you should already be thinking about three ways to make people care about it.
Ship weird growth projects. Get the next 1,000 creators onto unfair. Launch a special project. Find a distribution hack nobody asked for.
Live inside the product. We’re building AI agents for creator scouting, research and launch prep. You’ll be their first power user and tell us what sucks.
Make the playbook better every week. Every launch should teach us something that makes the next one better.
Who you are
Your English is genuinely fluent, including spoken English. Most of our clients are US startups and most calls happen in English.
You’ve worked with creators before: at an agency, in-house, or as a creator yourself. You understand what makes someone say yes to a partnership and what makes content feel forced.
You’re comfortable with numbers. Views, CPM, CTR, conversion, CAC, budget allocation. You should be able to look at a launch and tell whether it worked.
You have very high agency. If something can be shipped today, your instinct isn’t to schedule a meeting about shipping it tomorrow.
You have a bit of a growth-hacker brain. You look at a company and naturally start seeing angles, distribution loops and things to try.
You use AI every day. Not because it’s in the job description, but because it would feel weird not to.
Big plus: you already have some distribution of your own: an X/LinkedIn audience, newsletter, creator network, freelance clients, anything.
Also a plus: you understand LinkedIn or Reddit. Almost every client eventually asks us about one of them.
Compensation
We’ll discuss it on the first call. We’re flexible on structure for the right person.
