About Algonova
Algonova is an international tech school, remote-first and present in 90+ countries. It helps kids and teens around the world find their place in digital and IT industries.
Position overview
This role owns advertising tracking end-to-end, making the full path from ad click to CRM lead to sale visible and reliable. It sits at the intersection of web analytics, marketing and product: not just setting up a Pixel or UTM and handing it to a developer, but understanding what exactly is measured, where data leaks, and how to keep the funnel transparent and trustworthy.
Tasks
- End-to-end ad tracking: audit and develop the full chain ads → site → Pixel/CAPI → CRM → deal → payment.
- Meta Ads infrastructure: set up and maintain Meta Ads, Datasets, Events and the Conversions API, controlling event delivery and quality.
- Data consistency: keep UTM, click IDs, deduplication and data accuracy aligned across ads, site and CRM.
- Find and fix data losses and discrepancies.
- Integrations: work with APIs, webhooks, n8n and other integration tools.
- Debug tracking and find where and why data delivery breaks.
- Monitor Meta's platform changes and adapt the system ahead of time.
- Assess how tracking and attribution quality affect ad performance and business results.
- Prioritize improvements by their impact on metrics.
- Work across marketing, product and development.
Requirements
- Middle+ level with 5+ years of commercial experience in web/marketing analytics and ad tracking.
- Strong hands-on experience with Meta Pixel, Events and the Conversions API.
- A solid grasp of attribution, UTM, click IDs and data flow from ads to CRM and final conversion.
- Experience with APIs, webhooks and n8n or similar tools.
- You find the root cause of tracking issues yourself, not just work from specs.
- Business sense: you assess the impact of analytics on business results, not only technical correctness.
- Basic understanding of GTM, dataLayer and client-side tracking.
- AI tools are part of your daily work.
- English B1 or higher.
Nice to have
Google Ads, GA4, server-side tracking, amoCRM/Kommo, SQL, Python/JavaScript, experience with other ad platforms.
Conditions
- Full remote on an international product.
- A set-up stack and clear onboarding.
- An AI-native team: AI tools are part of the whole team's workflow.
- A large product with real data volume and complex funnels.
- A small team, short decision chains and low bureaucracy.
