Junior Paid Social Specialist
🌎 World
🏠 Remote
Feb 15, 2023
Job description

The Team and Role:

The Performance Marketing Team is responsible for all digital interactions with our customers (parents and students), from digital marketing through to onsite experiences and after-sale onboarding. We have big ambitions to transform our customers’ digital experience with easy, engaging journeys, and find new ways to connect them to more of what they love. The team totals around 50 people and includes a wide range of expertise across marketing, UX, UI, technical development and journey management.

We have an exciting new opportunity for a Paid Social Specialist to join the Performance Marketing Team.

You Will:

  • Set up and optimize our Paid Social marketing campaigns according to our Acquisition and design strategies.
  • Adopt a continual ‘test and learn’ approach to all Paid Social activities.
  • Manage Paid Social budgets based on targets and objectives, while strengthening platform accounts structure and performance
  • Set up, Execute & optimize multiple Paid Social campaigns simultaneously across different platforms (including but not limited to FB/IG, Tiktok, Snap, Linkedin, Twitter, Pinterest, Whatsapp, Kakao, etc.).
  • Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spending and sustain growth
  • Report KPIs to management on a regular basis via various dashboards.
  • Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
  • Ensure Day-to-day communication with internal teams, Creating trusting relationships with the Commercial and Technical teams by ensuring they have visibility on our work and the related results/benefits as well as actively engaging.
  • Manage, review, and perform daily account responsibilities associated with all active Social Media Platforms
  • Communicate to team and management on project development, timelines, and results.

Job requirements

  • 1+ year experience managing campaigns on Facebook ads or any other social media platform
  • Proven experience on Google Analytics
  • Operational knowledge of Microsoft Excel and PowerPoint
  • Strong attention to detail
  • Strong interpersonal skills and listening skills
  • Analytical mindset
  • Research and problem-solving skills
  • Passion for Social Media and digital marketing in general.
  • Growth mindset and Can-do attitude
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
  • Excellent analytical, organizational, project management and time management skills.
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